/* ============================================================
   WIRED TO WIN — design system
   ============================================================ */

:root {
  /* surfaces — warm editorial paper ramp */
  --canvas:  #F7F4EE;  /* page interior — slightly lighter warm off-white */
  --mat:     #EFEBE2;  /* darker mat behind the container */
  --panel:   #FFFFFF;  /* white card surface */
  --card:    #FBFAF6;  /* raised card */
  --paper-2: #EEEAE0;  /* recessed band */
  --paper-3: #E7E2D6;  /* track / fill */

  /* text — warm near-black ramp (AA-tuned) */
  --ink:     #16140F;  /* primary text + headings (solid black) */
  --ink-2:   #3C3930;  /* body text — high contrast */
  --ink-3:   #5E5850;  /* secondary / lead — 6.2:1 on canvas (AA) */
  --ink-4:   #837C6E;  /* captions — large/secondary use */
  --muted:   #5E5850;  /* alias kept for existing rules (AA) */
  --fade:    #16140F;  /* headings are solid black now (no gray fade) */

  /* lines */
  --hairline: #D9D3C7; /* vertical guides + band dividers */
  --rail:     #D9D3C7; /* alias */
  --dash:     #C4BEB0; /* dashed card / grid hairlines */

  /* accent — signal red (truer red, less orange) */
  --accent:     #D11C2A;
  --red:        #D11C2A;
  --red-hover:  #BB1623;
  --red-press:  #A2121E;
  --red-tint:   #F7DCDD;

  /* DISC quadrant hues (research data viz only) */
  --disc-d: #C0392B;  /* Dominance */
  --disc-i: #C99A2E;  /* Influence */
  --disc-s: #3E7C5A;  /* Steadiness */
  --disc-c: #2F5C8A;  /* Compliance */

  /* type */
  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans:  "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  --mono:  "Space Mono", ui-monospace, "SF Mono", Menlo, monospace;

  /* metrics */
  --page-max: 1180px;
  --gutter: 72px;        /* horizontal padding inside the container */
  --guide-inset: 40px;   /* distance of vertical guide lines from edge */
  --band-pad: 5.5rem;    /* vertical band padding */
  --radius: 3px;
}

/* ---------------------------------------------------------- reset */
*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--mat);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
figure { margin: 0; }   /* reset UA default figure margin (0 40px) */
ul { margin: 0; padding: 0; list-style: none; }
a { color: inherit; }

/* ---------------------------------------------------------- container */
.page {
  position: relative;
  max-width: var(--page-max);
  margin: 48px auto;
  background: var(--canvas);
  border: 1px solid var(--ink);
  overflow: clip;   /* clip overflow without creating a scroll container (keeps sticky nav working) */
}

/* continuous vertical guide lines just inside the edges */
.guide {
  position: absolute;
  top: 0;
  bottom: 0;
  width: 1px;
  background: var(--hairline);
  pointer-events: none;
  z-index: 1;
}
.guide--left  { left: var(--guide-inset); }
.guide--right { right: var(--guide-inset); }

/* ---------------------------------------------------------- bands */
.band {
  position: relative;
  z-index: 2;
  padding: var(--band-pad) var(--gutter);
  border-bottom: 1px solid var(--hairline);
}
.band:last-child { border-bottom: 0; }

.band--center {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}

/* ============================================================
   TYPOGRAPHY
   ============================================================ */
.display,
.heading {
  font-family: var(--serif);
  font-weight: 380;
  line-height: 1.05;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: 0;
  text-wrap: balance;
}
.display { font-size: clamp(2.6rem, 5.2vw, 4.25rem); }
.heading { font-size: clamp(2rem, 4vw, 3.1rem); max-width: 16ch; }
.band--center .heading { margin-left: auto; margin-right: auto; }

.fade { color: var(--fade); }

/* hero accent word — red italic serif (e.g. "wired") */
.hl {
  color: var(--accent);
  font-style: italic;
  font-weight: 400;
}

/* section kicker — clean sans label (no mono, no numbers) */
.kicker {
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 1.4rem;
  display: inline-flex;
  align-items: center;
  gap: 0.7em;
}
.kicker--center { justify-content: center; }
.kicker--mono {
  font-family: var(--mono);
  font-weight: 500;
  letter-spacing: 0.14em;
  font-size: 0.7rem;
}
.kicker__mid { color: var(--hairline); margin: 0 0.15em; }
.kicker__dot {
  width: 7px; height: 7px;
  background: var(--accent);
  flex: none;
  display: inline-block;
}

.lede {
  font-size: 1.18rem;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 46ch;
  margin: 1.6rem 0 2rem;
}

.prose { color: var(--ink-2); max-width: 60ch; }
.prose--center { margin-left: auto; margin-right: auto; }
.prose--lead { font-size: 1.12rem; color: var(--ink-2); margin-top: 1.4rem; }
.prose--muted { color: var(--muted); }
.prose p { margin: 0 0 1rem; }
.prose p:last-child { margin-bottom: 0; }
.band--center .heading + .prose,
.band--center .heading + .prose--lead { margin-top: 1.6rem; }

.label-line {
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 400;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin: 1.8rem 0 1.1rem;
}
.label-line--center { text-align: center; }

/* ============================================================
   BUTTONS + LINKS
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5em;
  font-family: var(--sans);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 1rem 1.7rem;
  border-radius: var(--radius);
  border: 1px solid var(--ink);
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease;
}
.btn--primary {
  background: var(--ink);
  color: var(--canvas);
}
.btn--primary:hover { transform: translateY(-2px); }
.btn--outline {
  background: transparent;
  color: var(--ink);
}
.btn--outline:hover { transform: translateY(-2px); background: var(--ink); color: var(--canvas); }
.btn--block { width: 100%; }

.textlink {
  font-family: var(--sans);
  font-size: 0.92rem;
  color: var(--ink-2);
  text-decoration: none;
  border-bottom: 1px solid var(--hairline);
  padding-bottom: 2px;
  transition: color 0.18s ease, border-color 0.18s ease;
}
.textlink:hover { color: var(--ink); border-color: var(--ink); }

.navlink {
  font-family: var(--sans);
  font-size: 0.95rem;
  font-weight: 500;
  letter-spacing: 0;
  color: var(--ink-2);
  text-decoration: none;
  transition: color 0.18s ease;
}
.navlink:hover { color: var(--ink); }

.sep { color: var(--hairline); margin: 0 0.3em; }

/* focus visibility */
a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 2px;
}

/* ============================================================
   0 — NAV
   ============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;   /* logo left · links centered · button right */
  gap: 1.5rem;
  padding-top: 1.05rem;
  padding-bottom: 1.05rem;
  background: color-mix(in srgb, var(--canvas) 85%, transparent);
  -webkit-backdrop-filter: saturate(140%) blur(10px);
          backdrop-filter: saturate(140%) blur(10px);
  border-bottom: 1px solid var(--dash);
}
.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  font-family: var(--sans);
  font-size: 0.9rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-decoration: none;
  color: var(--ink);
}
.logo-diamond {
  width: 13px; height: 13px;
  background: var(--accent);
  border-radius: 3px;
  flex: none;
}
.nav__links { display: flex; gap: 2rem; }
.nav__cta { padding: 0.7rem 1.2rem; }
.nav__toggle { display: none; }

/* ============================================================
   1 — HERO
   ============================================================ */
.hero { padding-top: 4.5rem; padding-bottom: 4.5rem; overflow: hidden; }

/* faint pixel/blueprint grid behind the hero */
.hero__grid {
  position: absolute;
  top: 0;
  bottom: 0;
  left: var(--guide-inset);    /* stay inside the left guide line */
  right: var(--guide-inset);   /* stay inside the right guide line */
  z-index: 0;
  pointer-events: none;
  background-image:
    linear-gradient(to right, var(--hairline) 1px, transparent 1px),
    linear-gradient(to bottom, var(--hairline) 1px, transparent 1px);
  background-size: 26px 26px;
  opacity: 0.55;
  -webkit-mask-image: radial-gradient(115% 105% at 50% 38%, #000 0%, transparent 74%);
          mask-image: radial-gradient(115% 105% at 50% 38%, #000 0%, transparent 74%);
}
.hero__grid--soft {
  opacity: 0.4;
  -webkit-mask-image: radial-gradient(90% 90% at 50% 50%, #000 0%, transparent 70%);
          mask-image: radial-gradient(90% 90% at 50% 50%, #000 0%, transparent 70%);
}

.hero__inner {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 4rem;
  align-items: center;
}
.hero__copy { animation: fadeUp 0.7s ease both; }

/* centered hero variant */
.hero__inner--center {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 0;
  animation: fadeUp 0.7s ease both;
}
.hero__inner--center .kicker { margin-bottom: 1.7rem; }
.hero__title {
  font-size: clamp(2.7rem, 5.8vw, 4.6rem);
  max-width: 17ch;
  margin-inline: auto;
}
.lede--center {
  max-width: 56ch;
  margin: 1.8rem auto 0;
  text-align: center;
}
.hero__actions {
  display: flex;
  align-items: center;
  gap: 1.6rem;
  margin: 0 0 2.4rem;
  flex-wrap: wrap;
}
.hero__actions--center { justify-content: center; margin: 2.4rem 0 0; }

.trustline {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 0.45rem 0;
  list-style: none;
  margin: 2.6rem 0 0;
  padding: 0;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.trustline li { white-space: nowrap; }
.trustline li:not(:last-child)::after {
  content: "/";
  margin: 0 0.85rem;
  color: var(--hairline);
}

/* ---------- hero visual: pixel diamond + readout ---------- */
.hero__visual {
  position: relative;
  display: flex;
  justify-content: center;
  animation: fadeUp 0.7s ease 0.1s both;
}
.pixeldiamond {
  position: absolute;
  width: 248px;
  height: 248px;
  top: -104px;
  right: -28px;
  z-index: 0;
  pointer-events: none;
}

/* ---------- HERO GRAPHIC — abstract behavioral signal (purely visual) ---------- */
.wiring {
  position: relative;
  width: 100%;
  max-width: 920px;
  margin: 3rem auto 0;
  padding: 24px 16px;   /* room for the crop-mark corners to frame the chart */
  animation: fadeUp 0.7s ease 0.15s both;
}
.wiring__chart { display: block; width: 100%; height: auto; overflow: visible; }
.wf-grid line { stroke: var(--hairline); stroke-width: 1; }
.wf-ruler { stroke: var(--ink-4); stroke-width: 1; }
.wf-axis  { stroke: var(--ink-4); stroke-width: 1; }
.wf-area  { fill: url(#wfFill); stroke: none; }
.wf-trace2 {
  fill: none; stroke: var(--ink-4); stroke-width: 1.25;
  stroke-dasharray: 3 4; stroke-linejoin: round; stroke-linecap: round;
}
.wf-trace {
  fill: none; stroke: var(--ink-2); stroke-width: 1.75;
  stroke-linejoin: round; stroke-linecap: round;
  stroke-dasharray: 1; stroke-dashoffset: 1;
  animation: wfDraw 1.5s cubic-bezier(0.22,1,0.36,1) 0.35s forwards;
}
.wf-vtx  { fill: var(--ink-3); }
.wf-ring { fill: var(--canvas); stroke: var(--ink); stroke-width: 1.5; }
.wf-dot  { fill: var(--red); }
.wf-nodes, .wf-vtxs { animation: fadeIn 0.6s ease 1.1s both; }
@keyframes wfDraw { to { stroke-dashoffset: 0; } }
@keyframes fadeIn { from { opacity: 0; } to { opacity: 1; } }

@media (max-width: 720px) { .wiring { margin-top: 2.2rem; } }

/* ---------- signature readout card ---------- */
.readout {
  position: relative;
  z-index: 1;
  width: 100%;
  background: var(--panel);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
  padding: 2.2rem 2rem;
  margin: 0;
  box-shadow: 0 1px 0 rgba(24,24,24,0.02);
}
.readout__head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding-bottom: 1.4rem;
  border-bottom: 1px dashed var(--dash);
  margin-bottom: 1.6rem;
}
/* the readout is the one place mono stays — it reads as instrumentation */
.readout__id {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  color: var(--ink-2);
}
.readout__title {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.15rem;
  color: var(--ink);
}
.readout__rows { display: flex; flex-direction: column; gap: 1.5rem; }
.readout__row {
  display: grid;
  grid-template-columns: 1fr auto;
  grid-template-areas: "label value" "bar bar";
  align-items: baseline;
  gap: 0.5rem 1rem;
}
.readout__label {
  grid-area: label;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.readout__value {
  grid-area: value;
  font-family: var(--serif);
  font-weight: 400;
  font-size: 2.4rem;
  line-height: 1;
  color: var(--ink);
}
.readout__bar {
  grid-area: bar;
  height: 4px;
  background: var(--hairline);
  border-radius: 2px;
  overflow: hidden;
  margin-top: 0.4rem;
}
.readout__fill {
  display: block;
  height: 100%;
  width: 0;
  background: var(--ink);
  border-radius: 2px;
  transition: width 0.9s cubic-bezier(0.16, 1, 0.3, 1);
}
.readout__row.is-accent .readout__value { color: var(--accent); }
.readout__row.is-accent .readout__fill  { background: var(--accent); }

/* crop-mark "L" corners */
.cropped { position: relative; }
.cm {
  position: absolute;
  width: 14px; height: 14px;
  border: 0 solid var(--ink);
  z-index: 3;
}
.cm--tl { top: 8px;    left: 8px;    border-top-width: 1px;    border-left-width: 1px; }
.cm--tr { top: 8px;    right: 8px;   border-top-width: 1px;    border-right-width: 1px; }
.cm--bl { bottom: 8px; left: 8px;    border-bottom-width: 1px; border-left-width: 1px; }
.cm--br { bottom: 8px; right: 8px;   border-bottom-width: 1px; border-right-width: 1px; }

/* ============================================================
   2 — CREDIBILITY
   ============================================================ */
.cred__statement {
  font-family: var(--serif);
  font-weight: 380;
  font-size: clamp(1.4rem, 2.6vw, 2rem);
  line-height: 1.3;
  letter-spacing: -0.01em;
  max-width: 34ch;
  margin: 0 0 2.4rem;
}
.statstrip {
  font-family: var(--sans);
  font-size: 0.76rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin: 0;
  line-height: 1.9;
}

/* ============================================================
   LEDGER LISTS
   ============================================================ */
.ledger {
  text-align: left;
  max-width: 62ch;
  margin: 1.6rem auto 0;
  display: flex;
  flex-direction: column;
}
.ledger li {
  position: relative;
  padding: 1.05rem 0 1.05rem 1.6rem;
  border-bottom: 1px dashed var(--dash);
  color: var(--ink-2);
}
.ledger li:first-child { border-top: 1px dashed var(--dash); }
.ledger li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.68rem;                    /* aligned with the first text line */
  width: 6px; height: 6px;
  background: var(--accent);       /* red square bullet (per brief) */
}
.ledger strong { color: var(--ink); font-weight: 600; }
.ledger--tight li { padding: 0.82rem 0 0.82rem 1.6rem; }
.ledger--tight li::before {        /* science bullets: outline square */
  top: 1.4rem;
  width: 7px; height: 7px;
  background: transparent;
  border: 1.5px solid var(--ink-2);
}
.ledger--center { margin-left: auto; margin-right: auto; }
.ledger + .prose { margin-top: 1.9rem; }

/* ============================================================
   RULED GRIDS (method, inside, how)
   ============================================================ */
.grid {
  width: 100%;
  display: grid;
  margin: 3rem 0 0;
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  background: var(--panel);
  overflow: hidden;
  text-align: left;
}
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--2 { grid-template-columns: repeat(2, 1fr); }

.cell {
  padding: 2.4rem 2rem;
  border-right: 1px dashed var(--dash);
  border-bottom: 1px dashed var(--dash);
}
.grid--3 .cell:nth-child(3n) { border-right: 0; }
.grid--3 .cell:nth-last-child(-n+3) { border-bottom: 0; }
.grid--2 .cell:nth-child(2n) { border-right: 0; }
.grid--2 .cell:nth-last-child(-n+2) { border-bottom: 0; }

/* scientific blueprint line icons */
.sci-icon { width: 38px; height: 38px; display: block; stroke-linejoin: miter; }
.cell .sci-icon { margin-bottom: 1.1rem; }

/* method cell: icon left, number right */
.cell__head {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  margin-bottom: 1.1rem;
}
.cell__head .sci-icon { margin-bottom: 0; }

/* method cells: fully centered, icon + number centered with a gap (per brief) */
.method .cell { text-align: center; }
.method .cell__head { justify-content: center; align-items: center; gap: 1.1rem; }

/* what you get: icon inline with the heading, body below; slightly bolder titles */
.inside .cell {
  display: grid;
  grid-template-columns: auto 1fr;
  column-gap: 0.9rem;
  align-items: center;
}
.inside .cell .sci-icon { grid-column: 1; grid-row: 1; margin: 0; }
.inside .cell .cell__title { grid-column: 2; grid-row: 1; margin: 0; font-weight: 600; }
.inside .cell .cell__body { grid-column: 1 / -1; grid-row: 2; margin-top: 0.9rem; }

.cell__num {
  font-family: var(--serif);
  font-size: 1.6rem;
  font-weight: 500;
  color: var(--accent);
  letter-spacing: 0;
}
.cell__step {
  font-family: var(--serif);
  font-size: 2.6rem;
  font-weight: 500;
  line-height: 1;
  color: var(--accent);
  display: block;
  margin-bottom: 1rem;
}
.cell__title {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.4rem;
  letter-spacing: -0.01em;
  margin: 0 0 0.8rem;
  color: var(--ink);
}
.cell__meta { color: var(--muted); font-size: 0.95rem; font-style: italic; }
.cell__body { margin: 0; color: var(--ink-2); font-size: 0.98rem; }

/* ============================================================
   5 — SCIENCE panel
   ============================================================ */
.panel {
  position: relative;
  background: var(--panel);
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  padding: 2.8rem;
  margin: 3rem 0 0;
  text-align: left;
  max-width: 760px;
  width: 100%;
}
.science__measures { margin: 0; color: var(--ink-2); }
.science__measures strong { color: var(--ink); }
.science__closer { margin: 1.8rem 0 0; color: var(--ink-2); }

/* ============================================================
   PHOTO TREATMENT — grayscale duotone + optional halftone dither
   (dashed frame to complement the dashed card outlines)
   ============================================================ */
.photo {
  position: relative;
  overflow: hidden;
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  background: var(--paper-3);
}
.photo img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.12) brightness(0.98);
}
.photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background: color-mix(in srgb, var(--ink) 15%, transparent);
  mix-blend-mode: multiply;
  pointer-events: none;
}
.photo--dither img {
  -webkit-mask-image: radial-gradient(circle, #000 0 53%, transparent 60%);
          mask-image: radial-gradient(circle, #000 0 53%, transparent 60%);
  -webkit-mask-size: 3.5px 3.5px; mask-size: 3.5px 3.5px;
  -webkit-mask-repeat: repeat; mask-repeat: repeat;
}
.helps__banner { width: 100%; aspect-ratio: 21 / 9; margin: 0 0 3.2rem; }

/* ============================================================
   6 — INSIDE
   ============================================================ */
.inside .btn--primary { margin-top: 2rem; }
.inside .prose--muted { margin-top: 2.4rem; }

/* ============================================================
   8 — FOUNDER
   ============================================================ */
.founder__inner {
  display: grid;
  grid-template-columns: 340px 1fr;
  gap: 4rem;
  align-items: center;    /* photo and copy centered against each other (per brief) */
}
.founder__portrait {
  position: relative;
  margin: 0;
}
.founder__frame {
  position: relative;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  background: var(--paper-3);
}
.founder__frame img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.12) brightness(0.98);
}
.founder__frame::after {
  content: "";
  position: absolute;
  inset: 0;
  background: color-mix(in srgb, var(--ink) 15%, transparent);
  mix-blend-mode: multiply;
  pointer-events: none;
}
.founder .heading {
  max-width: none;                       /* allow a single line, no 16ch cap */
  font-size: clamp(1.9rem, 3.4vw, 2.85rem);
}
.founder__cap {
  margin-top: 1rem;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.82rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink);
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.founder__cap span {
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--muted);
  font-size: 0.72rem;
}
.founder__quote {
  margin: 1.8rem 0 0;
  max-width: 56ch;
}
.founder__quote p {
  font-family: var(--sans);
  font-weight: 400;
  font-size: 1.05rem;
  line-height: 1.62;
  letter-spacing: 0;
  color: var(--ink-2);
  margin: 0 0 1.1rem;
  max-width: 54ch;
}
.founder__attr {
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-top: 1.4rem;
}

/* ============================================================
   10 — TESTIMONIALS
   ============================================================ */
.carousel { width: 100%; max-width: 760px; margin: 3rem auto 0; }
.carousel__viewport { width: 100%; overflow: hidden; }
.carousel__track > * { min-width: 0; }
.carousel__track { display: flex; transition: transform 0.5s cubic-bezier(0.22, 1, 0.36, 1); }
@media (prefers-reduced-motion: reduce) { .carousel__track { transition: none; } }

.tcard {
  position: relative;
  flex: 0 0 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  background: var(--panel);
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  padding: clamp(2rem, 5vw, 3.4rem);
  min-height: 280px;
}
.tcard__mark {
  font-family: var(--serif);
  font-size: 3.2rem;
  line-height: 0.5;
  color: var(--accent);
  display: block;
  margin-bottom: 0.7rem;
}
.tcard__quote {
  margin: 0 0 1.8rem;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(1.2rem, 2.4vw, 1.55rem);
  line-height: 1.42;
  letter-spacing: -0.01em;
  color: var(--ink);
  max-width: 40ch;
}
.tcard__person { display: flex; align-items: center; gap: 0.85rem; }
.tcard__avatar {
  width: 46px; height: 46px;
  border-radius: 50%;
  overflow: hidden;
  flex: none;
}
.tcard__avatar.photo { border: 1px solid var(--hairline); background: var(--paper-3); }
.tcard__avatar img { width: 100%; height: 100%; object-fit: cover; }
.tcard__id { display: flex; flex-direction: column; text-align: left; }
.tcard__name {
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.92rem;
  letter-spacing: 0.02em;
  color: var(--ink);
}
.tcard__role {
  font-family: var(--mono);
  font-size: 0.64rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-4);
  margin-top: 0.18rem;
}

.carousel__controls {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 1.4rem;
  margin-top: 1.8rem;
}
.carousel__arrow {
  width: 44px; height: 44px;
  flex: none;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: none;
  border: 1px solid var(--ink);
  border-radius: var(--radius);
  font-family: var(--mono);
  font-size: 1rem;
  color: var(--ink);
  cursor: pointer;
  transition: background 0.18s ease, color 0.18s ease;
}
.carousel__arrow:hover { background: var(--ink); color: var(--canvas); }
.carousel__dots { display: flex; align-items: center; gap: 0.5rem; }
.carousel__dot {
  width: 10px; height: 10px;
  padding: 0;
  border-radius: 999px;
  background: transparent;
  border: 1px solid var(--ink-4);
  cursor: pointer;
  transition: width 0.25s ease, background 0.18s ease, border-color 0.18s ease;
}
.carousel__dot.is-active { width: 28px; background: var(--red); border-color: var(--red); }

/* ============================================================
   12 — PRICING
   ============================================================ */
.price-grid {
  width: 100%;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin: 3rem 0 0;
  text-align: left;
  align-items: stretch;
}
.ptier {
  position: relative;
  display: flex;
  flex-direction: column;
  background: var(--panel);
  border: 1px dashed var(--dash);
  border-radius: var(--radius);
  padding: clamp(1.8rem, 2.4vw, 2.3rem);
}
.ptier--popular {
  border: 1.5px dashed var(--red);
}
.ptier__flag {
  position: absolute;
  top: 0; right: 1.6rem;
  transform: translateY(-50%);
  background: var(--red);
  color: var(--canvas);
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.3rem 0.6rem;
  border-radius: var(--radius);
}
.ptier__name {
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.74rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin: 0 0 0.9rem;
}
.ptier__amount { display: flex; align-items: baseline; gap: 0.5rem; margin: 0 0 1rem; }
.ptier__price {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(2.4rem, 4vw, 3.1rem);
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.ptier__cadence {
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-4);
}
.ptier__blurb { margin: 0 0 1.4rem; color: var(--ink-3); font-size: 0.96rem; line-height: 1.55; }
.ptier__list {
  border-top: 1px dashed var(--dash);
  margin: 0 0 1.8rem;
  padding-top: 0.4rem;
}
.ptier__list li {
  position: relative;
  padding: 0.65rem 0 0.65rem 1.4rem;
  color: var(--ink-2);
  font-size: 0.93rem;
  line-height: 1.4;
}
.ptier__list li::before {
  content: "\203A";   /* › */
  position: absolute;
  left: 0; top: 0.6rem;
  font-family: var(--mono);
  color: var(--red);
}
.ptier .btn { margin-top: auto; }
.price-foot {
  margin: 2.4rem 0 0;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-4);
  text-align: center;
}

/* ---------- see inside (2-col) ---------- */
.inside__inner {
  display: grid;
  grid-template-columns: 1fr 0.9fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
}
.inside__head { max-width: 18ch; }
.inside__copy .btn { margin-top: 2rem; }
.inside__photo { aspect-ratio: 4 / 3; margin: 0; }

/* ---------- final CTA ascii motif ---------- */
.ascii-art {
  position: absolute;
  top: 50%; right: 2%;
  transform: translateY(-50%);
  margin: 0;
  font-family: var(--mono);
  font-size: 9px;
  line-height: 9px;
  letter-spacing: 0.5px;
  color: var(--ink);
  opacity: 0.12;
  white-space: pre;
  user-select: none;
  pointer-events: none;
  z-index: 0;
  -webkit-mask-image: linear-gradient(to right, transparent, #000 60%);
          mask-image: linear-gradient(to right, transparent, #000 60%);
}
.finalcta__inner { position: relative; z-index: 2; display: flex; flex-direction: column; align-items: center; }

/* ============================================================
   13 — GUARANTEE
   ============================================================ */
.guarantee { padding-top: 4rem; padding-bottom: 4rem; }
.guarantee__text {
  font-family: var(--serif);
  font-weight: 380;
  font-size: 1.3rem;
  line-height: 1.4;
  letter-spacing: -0.01em;
  color: var(--ink);
  max-width: 52ch;
  margin: 0;
}

/* ============================================================
   14 — FAQ accordion
   ============================================================ */
.accordion {
  width: 100%;
  max-width: 760px;
  margin: 2.8rem auto 0;
  text-align: left;
  border-top: 1px dashed var(--dash);
}
.acc { border-bottom: 1px dashed var(--dash); }
.acc__q {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  background: none;
  border: 0;
  cursor: pointer;
  padding: 1.5rem 0;
  text-align: left;
  font-family: var(--serif);
  font-weight: 400;
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.acc__icon {
  position: relative;
  width: 16px; height: 16px;
  flex: none;
}
.acc__icon::before,
.acc__icon::after {
  content: "";
  position: absolute;
  background: var(--ink);
  transition: transform 0.25s ease, opacity 0.25s ease;
}
.acc__icon::before { top: 50%; left: 0; right: 0; height: 1px; transform: translateY(-50%); }
.acc__icon::after  { left: 50%; top: 0; bottom: 0; width: 1px; transform: translateX(-50%); }
.acc__q[aria-expanded="true"] .acc__icon::after { opacity: 0; transform: translateX(-50%) scaleY(0); }

.acc__a {
  overflow: hidden;
  max-height: 0;
  transition: max-height 0.3s ease;
}
.acc__a p {
  margin: 0;
  padding: 0 0 1.6rem;
  color: var(--ink-2);
  max-width: 64ch;
}

/* ============================================================
   15 — FINAL CTA
   ============================================================ */
.finalcta { padding-top: 6rem; padding-bottom: 6rem; overflow: hidden; }
/* the .ascii-art stays absolutely positioned (its own rule); .finalcta__inner lifts content above it */

/* ============================================================
   16 — FOOTER
   ============================================================ */
.footer {
  display: flex;
  flex-direction: column;
  gap: 2rem;
  text-align: left;
}
.footer__brand { max-width: 52ch; }
.wordmark--footer { margin-right: 0; margin-bottom: 1rem; }
.footer__desc { color: var(--ink-2); margin: 0; font-size: 0.98rem; }
.footer__links {
  display: flex;
  flex-wrap: wrap;
  gap: 1.2rem 2rem;
  padding: 1.8rem 0;
  border-top: 1px dashed var(--dash);
  border-bottom: 1px dashed var(--dash);
}
.footer__bottom {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1.5rem 2.5rem;
  flex-wrap: wrap;
}
.footer__copy {
  font-family: var(--mono);
  font-weight: 400;
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0;
  white-space: nowrap;
}
.footer__legal {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-4);
  margin: 0;
  text-align: right;
  max-width: 52ch;
}

/* ============================================================
   MOTION
   ============================================================ */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(16px); }
  to   { opacity: 1; transform: translateY(0); }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 980px) {
  :root { --gutter: 48px; --band-pad: 4.5rem; }
  .hero__inner { grid-template-columns: 1fr; gap: 3rem; }
  .hero__visual { max-width: 440px; }
  .pixeldiamond { width: 240px; height: 240px; top: -48px; right: 0; }
  .founder__inner { grid-template-columns: 300px 1fr; gap: 3rem; }
  .grid--3, .grid--2 { grid-template-columns: 1fr 1fr; }
  .grid--3 .cell:nth-child(3n) { border-right: 1px dashed var(--dash); }
  .grid--3 .cell:nth-child(2n) { border-right: 0; }
  .grid--3 .cell:nth-last-child(-n+1) { border-bottom: 1px dashed var(--dash); }
  .testimonials { grid-template-columns: 1fr; max-width: 560px; margin-left: auto; margin-right: auto; }
}

@media (max-width: 720px) {
  :root { --gutter: 24px; --band-pad: 3.5rem; --guide-inset: 0; }
  .page { margin: 0; border-left: 0; border-right: 0; }
  .guide { display: none; }

  /* mobile nav */
  .nav { flex-wrap: wrap; }
  .nav__links {
    display: none;
    flex-basis: 100%;
    flex-direction: column;
    gap: 0.6rem;
    padding-top: 1rem;
  }
  .nav__links.is-open { display: flex; }
  .nav__cta { display: none; }
  .nav__toggle {
    display: inline-flex;
    flex-direction: column;
    justify-content: center;
    gap: 5px;
    width: 40px; height: 40px;
    background: none;
    border: 1px solid var(--ink);
    border-radius: var(--radius);
    cursor: pointer;
    padding: 0 9px;
  }
  .nav__toggle span { height: 1.5px; background: var(--ink); display: block; }

  /* grids collapse to one column */
  .grid--3, .grid--2 { grid-template-columns: 1fr; }
  .grid .cell { border-right: 0 !important; border-bottom: 1px dashed var(--dash) !important; }
  .grid .cell:last-child { border-bottom: 0 !important; }

  /* pricing + see-inside stack */
  .price-grid { grid-template-columns: 1fr; max-width: 420px; margin-left: auto; margin-right: auto; }
  .inside__inner { grid-template-columns: 1fr; }
  .inside__head { max-width: none; }

  /* founder stacks */
  .founder__inner { grid-template-columns: 1fr; gap: 2rem; }
  .founder__portrait { max-width: 340px; }
  .founder__frame { flex: none; aspect-ratio: 4 / 5; min-height: 0; }

  .hero__actions { gap: 1.2rem; }
  /* narrow screens: drop the slashes, even spacing */
  .trustline { gap: 0.5rem 1rem; }
  .trustline li:not(:last-child)::after { display: none; }
  .display { font-size: clamp(2.2rem, 9vw, 3rem); }
  .pixeldiamond { width: 180px; height: 180px; top: -36px; right: -10px; }
  .readout { padding: 1.6rem 1.4rem; }
  .panel { padding: 2rem 1.6rem; }
  .pricecard { padding: 2rem 1.6rem; }
}

/* ============================================================
   REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

/* ============================================================
   LEGAL PAGES (privacy / terms)
   ============================================================ */
.legal { width: 100%; max-width: 760px; margin: 0 auto; text-align: left; }
.legal__back {
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
  text-decoration: none;
  margin-bottom: 2.4rem;
}
.legal__back:hover { color: var(--ink); }
.legal__title {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(2.2rem, 4vw, 3rem);
  letter-spacing: -0.02em;
  line-height: 1.05;
  color: var(--ink);
  margin: 0 0 0.7rem;
}
.legal__meta {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-4);
  margin: 0 0 2.4rem;
  padding-bottom: 2rem;
  border-bottom: 1px solid var(--hairline);
}
.legal__body { color: var(--ink-2); font-size: 1rem; }
.legal__body h2 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.45rem;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin: 2.6rem 0 0.9rem;
}
.legal__body h3 {
  font-family: var(--sans);
  font-weight: 600;
  font-size: 1.02rem;
  color: var(--ink);
  margin: 1.6rem 0 0.5rem;
}
.legal__body p { margin: 0 0 1.1rem; line-height: 1.65; }
.legal__body ul { margin: 0 0 1.3rem; padding: 0; list-style: none; }
.legal__body li {
  position: relative;
  padding: 0.35rem 0 0.35rem 1.4rem;
  line-height: 1.6;
}
.legal__body li::before {
  content: "";
  position: absolute; left: 0; top: 0.95rem;
  width: 5px; height: 5px; background: var(--accent);
}
.legal__body strong { color: var(--ink); font-weight: 600; }
.legal__body a { color: var(--ink); text-decoration: underline; }

/* ============================================================
   CAMPAIGN — Problem card with icon bullets
   ============================================================ */
.problem-card { margin-top: 2.4rem; }
.problemlist { display: flex; flex-direction: column; text-align: left; }
.problemlist li {
  display: flex;
  gap: 1.1rem;
  align-items: flex-start;
  padding: 1.4rem 0;
  border-bottom: 1px dashed var(--dash);
}
.problemlist li:first-child { padding-top: 0; }
.problemlist li:last-child { padding-bottom: 0; border-bottom: 0; }
.problemlist .sci-icon { width: 30px; height: 30px; flex: none; margin-top: 0.15rem; }
.problemlist p { margin: 0; color: var(--ink-2); line-height: 1.6; font-size: 1rem; }
.problemlist strong { color: var(--ink); font-weight: 600; }

/* ============================================================
   FIT CALL — Coached by Sam booking page (coached-by-sam.html)
   ============================================================ */
.fc-nav {
  position: sticky; top: 0; z-index: 20;
  display: flex; align-items: center; justify-content: space-between;
  padding: 1.05rem var(--gutter);
  background: color-mix(in srgb, var(--canvas) 88%, transparent);
  backdrop-filter: saturate(1.2) blur(7px);
  -webkit-backdrop-filter: saturate(1.2) blur(7px);
  border-bottom: 1px solid var(--hairline);
}
.fc-return {
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.04em;
  color: var(--ink-2); text-decoration: none;
  transition: color 0.18s ease;
}
.fc-return:hover { color: var(--red); }

.fitcall { display: grid; grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr); }
.fitcall__left  { padding: 3.4rem var(--gutter) 3.8rem; }
.fitcall__right { padding: 3.4rem var(--gutter) 3.8rem; border-left: 1px solid var(--hairline); display: flex; flex-direction: column; }

.fc-person { display: flex; align-items: center; gap: 0.9rem; margin: 0 0 0.4rem; }
.fc-person__avatar { width: 54px; height: 54px; flex: 0 0 auto; border-radius: var(--radius); }
.fc-person__avatar img { width: 100%; height: 100%; object-fit: cover; }
.fc-person__name { font-family: var(--sans); font-weight: 600; color: var(--ink); font-size: 0.98rem; }
.fc-person__role { font-family: var(--mono); font-size: 0.6rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); margin-top: 3px; }

.fc-heading { font-size: clamp(1.9rem, 3.3vw, 2.5rem); max-width: 14ch; margin-top: 1.6rem; }
.fc-lede { color: var(--ink-2); font-size: 1.02rem; line-height: 1.6; max-width: 42ch; margin: 1.3rem 0 0; }

.fc-list { margin: 2.2rem 0 0; }
.fc-list__item { display: flex; gap: 0.95rem; padding: 1.05rem 0; border-top: 1px dashed var(--dash); }
.fc-list__item:first-child { border-top: 0; padding-top: 0; }
.fc-list__ic { width: 18px; height: 18px; flex: 0 0 auto; margin-top: 2px; }
.fc-list__label { font-family: var(--mono); font-size: 0.6rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); margin: 0 0 0.35rem; }
.fc-list__body { color: var(--ink-2); font-size: 0.97rem; line-height: 1.5; margin: 0; }

.fc-invest { display: flex; align-items: baseline; justify-content: space-between; border-top: 1px solid var(--hairline); margin-top: 0; padding-top: 1.05rem; }
.fc-invest__label { font-family: var(--mono); font-size: 0.62rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); }
.fc-invest__price { font-family: var(--serif); font-weight: 500; font-size: 1.9rem; color: var(--ink); }
.fc-invest__unit { font-family: var(--mono); font-size: 0.62rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); margin-left: 0.55em; }

.fc-note { font-family: var(--mono); font-size: 0.66rem; letter-spacing: 0.03em; color: var(--ink-3); line-height: 1.5; margin: 1.05rem 0 0; display: flex; gap: 0.5em; }

.fc-righthead { display: flex; align-items: center; justify-content: space-between; gap: 1rem; margin-bottom: 1.4rem; }
.fc-rightnote { font-family: var(--mono); font-size: 0.6rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); }

.fc-cal { position: relative; flex: 0 0 auto; border: 1px dashed var(--dash); padding: 8px; }
.fc-cal .calendly-inline-widget { width: 100%; }
.fc-cal__placeholder { max-width: 32ch; }
.fc-cal__placeholder h3 { font-family: var(--serif); font-weight: 400; font-size: 1.3rem; color: var(--ink); margin: 0.9rem 0 0.5rem; }
.fc-cal__placeholder p { color: var(--ink-3); font-size: 0.95rem; line-height: 1.55; margin: 0; }

.fc-foot { font-family: var(--mono); font-size: 0.6rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); margin: 1.6rem 0 0; display: flex; align-items: center; gap: 0.5em; }

@media (max-width: 820px) {
  .fitcall { grid-template-columns: 1fr; }
  .fitcall__right { border-left: 0; border-top: 1px solid var(--hairline); }
  .fc-nav { padding-left: 1.4rem; padding-right: 1.4rem; }
  .fitcall__left, .fitcall__right { padding: 2.4rem 1.4rem 2.8rem; }
  .fc-cal { min-height: 460px; }
}

/* limited footer on the fit-call page — compact, with a top divider */
.fc-footer { border-top: 1px solid var(--hairline); padding-top: 2.8rem; padding-bottom: 2.8rem; }